You can interpret it in many ways... However, considering the premise behind the campaign, I would say they're helping her up... however if you take a look at without its context, and look at the addidas slogan you can view at as her defying the odds and breaking through the "glass ceiling" so to speak... As any other piece of art, its subjectivity is what makes it interesting...
4 comments:
that's crazy!
this is probably something that charles would actually like.
Ogilvy and Mather gotta love their work...
Yeah but are they pulling her down or helping her up? Cause look at the type and the fact that most of the crowd is men. Interesting piece.
You can interpret it in many ways... However, considering the premise behind the campaign, I would say they're helping her up... however if you take a look at without its context, and look at the addidas slogan you can view at as her defying the odds and breaking through the "glass ceiling" so to speak... As any other piece of art, its subjectivity is what makes it interesting...
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